482 published examples
I tend to cover the section with my hand and ask whether the three claims still read. If every card needs a paragraph to make sense, the layout is fighting the content. Equal-weight grids look tidy and fail when one capability is actually the reason to buy. Then a split with a real photograph or UI fragment does more work than four interchangeable icons. The reverse is also true: a cinematic product shot next to three adjectives is just a second hero. Watch headline rhyme. "Fast," "Secure," and "Simple" collapse into one blob. The stronger pages name a mechanism—passkeys, self-custody, no migration, senior hands-on team—so the visitor can disagree. Comparison tables only earn their width if both columns describe a real operating model. Straw-man agencies and vague "traditional" rows make the designer look nervous. Density is a pacing problem, not a brand one. A six-item accordion beside a documentary photo can feel calmer than a 2x3 card grid with UI chrome in every cell. If a card already has a screenshot, the title should not restate what the screenshot shows.
Enough that a visitor can name the set after one pass. Three to six independent claims usually hold. Past that, the section is either a catalog and should look like one, or it is a dumping ground. If two items share a headline shape, merge them. If one item needs a screenshot and a paragraph, it wants its own band, not another cell in the grid.
Only when the destinations actually differ—docs for one module, a quote form for another, a product page for a SKU. Repeated Learn more buttons on three identical columns train people to ignore all of them. A single section-level action is cleaner when the cards are just explaining. If you keep per-card links, make the labels describe the destination.
When the image is as large as the opening shot and the headline restates the same promise. Feature blocks should introduce a new unit of meaning: a mechanism, a constraint you remove, a module the visitor can picture. If you can swap the section headline with the hero and nothing breaks, cut one of them or change the evidence.
