U-P is a creative practice that produces brand identities, graphic design and digital design for cultural, educational, technology and design-orientated organisations. U-P has no bias towards media and works across books and publications, environment design, websites and digital tools, photography, video, illustration, objects and installations. U-P was founded by Paul Marcus Fuog and Uriah Gray in Melbourne in 2004.
U-P undertakes studio-led projects to further interrogate ideas about design and its possibilities. These experimental enquiries explore the tangential interests of the studio and also expand ideas that surface through client work.
U-P teach Communication Design at Monash University of Art Design and Architecture (MADA) in Melbourne and have led workshops at OTIS College of Art and Design in Los Angeles and at the Royal Melbourne Institute of Technology (RMIT) in Melbourne.
U-P is Paul Marcus Fuog, Uriah Gray, Will Neill, Guido Pasa and Leanne Gu.