Apostrophe is a copywriting collective, based in Melbourne, Australia and peppered right around the world. We’re a body of award-winning writers bound together by our curiosity, cheek and spirited way of being.
Apostrophe.xyz has been a fruitful ten-year-old-experiment. We chose the term ‘experiment’ over ‘plan’ because it allowed us to play, innovate and be fluid with our ideas. We’ve been fortunate enough to have had the best two years we’ve ever had – during a bloody pandemic. We’ve learned so much. We’ve grown up with this business. And we’ve spilled our brains for wildly intelligent, thoughtful people from LA to Kuwait. So, we’re ending on a high. It is with the utmost pleasure that we announce this experiment complete.