Incoming myth-buster: 🐠 your audience are goldfish and don`t have the sustained attention span to ingest long-form content. BUSTED. In fact, great storytelling has the capacity to keep audiences in the zone – meaning long-form content has a purpose.
✍🏽 When done well, long-form content allows readers to gain context, valuable information, and the full story.
✍🏽 Get your optimisation and CTAs right and your long-form copy can increase lead generation, and articles get a higher chance of appearing first on Search Engines Results Pages.
✍🏽 Get immersive with visual content like multimedia and interactive elements, combined with strong writing and UX design.
✍🏽 Set your brand apart by cementing your POV: an archive of well-researched long-form content allows you to demonstrate that expert opinion.
✍🏽 Write for humans, not for the algorithm.
Give your readers the benefit of the doubt, and your brand a chance at establishing itself as a thought leader.
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